About us

JennyOrr Women’s Fashion Brand Introduction

Brand Mission

JennyOrr is dedicated to creating elegant yet distinctive fashion for modern women, empowering them to embrace their unique style with confidence and comfort. We believe clothing is not just an outward expression but an extension of inner strength.

Brand Vision

To become a globally trusted high-quality fashion brand, leading industry transformation with sustainable fashion principles where beauty coexists with environmental responsibility.

Company Background

Founded in March 2015 by designer Jenny Orr in Shanghai, JennyOrr initially focused on e-commerce, quickly gaining recognition for its unique designs and craftsmanship. In September 2018, the brand opened its first flagship store in Shanghai’s Xintiandi, marking its expansion into omnichannel retail. In May 2021, JennyOrr launched its first eco-conscious collection using sustainable fabrics, reinforcing its commitment to social responsibility.

Brand Development Timeline

• 2015.03 – Brand launch, specializing in affordable luxury women’s wear, primarily sold online.

• 2017.06 – First collaboration series with a renowned illustrator, enhancing artistic appeal.

• 2018.09 – First physical flagship store opens in Shanghai Xintiandi, entering omnichannel retail.

• 2020.12 – Brand upgrade: optimized supply chain for better quality and efficiency.

• 2021.05 – Introduction of the Eco Collection, featuring organic cotton and recycled fabrics.

• 2023.01 – Global expansion, entering high-end boutiques in Japan and Singapore.

Core Values

1. Elegance & Individuality – Blending timeless sophistication with contemporary trends.

2. Quality First – Premium fabrics and meticulous craftsmanship for lasting comfort.

3. Sustainable Fashion – Reducing environmental impact through responsible production.

4. Customer-Centric – Personalized shopping experiences driven by consumer insights.

Unique Advantages

✔ Original Designs – Exclusive seasonal collections crafted by an expert design team.
✔ Affordable Luxury – Direct partnerships with manufacturers ensure high-end quality at accessible prices.
✔ Sustainability Commitment – 50% eco-friendly materials by 2025, carbon neutrality by 2030.
✔ Community Engagement – Member-exclusive styling workshops and events to foster connections.

Impact on Consumers

JennyOrr is more than a fashion brand—it’s a lifestyle advocate. Our customers are modern women who value quality, sustainability, and self-expression. Through our designs, they find confidence in every setting, from work to social occasions. Our community initiatives also create spaces for women to connect and grow together.

Future Goals

JennyOrr will continue innovating in design and sustainability while expanding globally. We aim to enhance digital experiences, making it effortless for women to discover their signature style. True fashion, to us, is the harmony of outward beauty and inner empowerment.

JennyOrr — Born for Elegance, Designed for Confidence.

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